When you think of Nintendo, you probably don’t think of horror. That’s why a lot of people are a little perturbed to see theMariocreator posting a new video that’s not only mysterious, but it’s creeping people out. And we don’t even know what it’s actually in relation to.

Anyone who’s anyone knows the kind of games Nintendo is known for, so it’s quite the mystery to see this short horror teaser that simply asks “who is Emio?”. At only 15-seconds long, we don’t get much, but what we see is enough to get everyone talking.

Still from a Nintendo video showing a creepy person in a trench coat and wearing a paper bag on their head.

All we’re treated to is a dark figure, clad in a simple trench coat. They stand against a wall, with just a small light highlighting their frame. But that’s not what we’re drawn to. The most unsettling thing about this clip is the paper bag on their head, complete with a hand-drawn smiley face. Why is it smiling?! Bags are for carrying groceries!

Far be it from me to throw interpretations your way. I’m sure everyone has their own theory. Here’s aReddit threadif you want to know what a lot of people are saying about this Emio character. TheNintendo websiteitself certainly doesn’t help fill in any clues.

However, it might not be beyond the realm of possibility to conclude that it may be (perhaps) related to Bloober Team. Hear me out. Basically,this interview(translated by Google from Polish to English) with studio CEO Piotr Babieno does mention something about a new project that’s being worked on by the horror developer for “Nintendo platforms.”

Marvel Rivals season 0 battle pass art with Doctor Strange, Mantis, and The Punisher

Is it a new horror IP then from theLayers of Feardeveloper? Let me just absolutely reassert that this is just speculation on my part. Pure and simple. The timing, however, of both the interview and the Emio teaser is quite interesting. But, remember: speculation. Nothing more.

Having said that, it’s not 100% out of Nintendo’s wheelhouse to dance with the horror demon once in a blue moon. No, I’m not talking aboutLuigi’s Mansion. Many will remember the Game Cube exclusiveEternal Darkness, a survival horror game that pretty much invented the sanity mechanic that would be popularized inAmnesia: The Dark Descentyears later. Well, Nintendo published that, so it’s not as if the company is afraid of dipping its toes into the dark and spooky.

paper mario 64 key art

At this stage, it’s a fun little teaser that’s getting us all talking about what’s possibly on the horizon from the people that brought usThe Legend of ZeldaandDonkey Kong. But also the giant,snapping piano inMario 64.

Far Cry’s art

Battlefield 6 aiming RPG at a helicopter

Milla Jovovich portraying Alice in Resident Evil 2002, wearing a red dress and holding a gun in her hand.

Characters combatting strange creatures in Light of Motiram.

A battle scene in Battlefield 6 Open Beta

capcom evo moment 37

CoD BO7 The Guild robot