ZeniMax files trademark applications for ‘Fus Ro Dah’
As a person who has not playedThe Elder Scrolls V: Skyrim, I only vaguely understand the significance of “Fus Ro Dah.” The fact that I’m even familiar with it at all is an indicator of how that expression has permeated the culture, and now ZeniMax wants to make sure that they get to cash in. On April 4, the publisher filed six applications with the United States Patent and Trademark Office for the phrase, with the trademarks covering wide range of potential merchandise....