You can’t count on a publisher to be original or inventive when it comes to our entertainment, but they always seembrilliantlyinnovative when it comes to selling us more crap. Sony is today’s bright little star, having patented a way to inject commercial breaks into your play sessions.

Spotted onGAF, this patent was filed by the PS3 maker in July 2011, and it’s simply titled, “

Article image

Of course, many patents never go beyond the planning phase, but the fact that Sony’s having this sort of discussion — likely joined by every other publisher having similar discussions — is pretty miserable, and indicative of the way this industry’s going. Big budget games are being seen as little more than delivery methods for further products, while still maintaining their $60 price points.

A battle scene in Battlefield 6 Open Beta

capcom evo moment 37

GigabyteMon

A snap of the upcoming MESA update in PEAK

Naked Snake sneaking around in MGS Delta.

Battlefield 6 aiming RPG at a helicopter

BO7 key art

yordles animation still image

Milla Jovovich portraying Alice in Resident Evil 2002, wearing a red dress and holding a gun in her hand.