You can’t count on a publisher to be original or inventive when it comes to our entertainment, but they always seembrilliantlyinnovative when it comes to selling us more crap. Sony is today’s bright little star, having patented a way to inject commercial breaks into your play sessions.
Spotted onGAF, this patent was filed by the PS3 maker in July 2011, and it’s simply titled, “
Of course, many patents never go beyond the planning phase, but the fact that Sony’s having this sort of discussion — likely joined by every other publisher having similar discussions — is pretty miserable, and indicative of the way this industry’s going. Big budget games are being seen as little more than delivery methods for further products, while still maintaining their $60 price points.